Sunday Adventure Club

As curator and designer, Ester van de Wiel initiated the Sunday Adventure Club during the summer of 2008. The Sunday Adventure Club is a temporary club of urban pioneers: citizens who through their personal passions have initiated activities in public space. Completely self-organized, they take the initiative, claim a space and create public places that, as John Cage said, ‘work so well we can run wild in them’. At the clubhouse their free worlds were celebrated and from there you could explore the in-betweens & meanwhiles of the city.

Over-regulated cities provide little room for their citizens to play freely, conduct experiments, and be adventurous. Scattered across Amsterdam, vacant lots, cul-de-sacs, schoolyards after opening hours and corners of public squares are like breathing holes in the tightly knit urban grid. The Sunday Adventure Club pioneered in Amsterdam and temporarily appropriated such plots for free play.

Each plot was adopted and used by a club that would otherwise have no place in the city’s public space. In collaboration with young designers, each plot has been transformed into a scene for a small adventure. Anyone could assist the boat builders’ club, join a fisherman in cooking, or visit the Beauty Adventure Gallery at their outdoor beauty parlour. A dog training ground is set up in a schoolyard after school hours, and a study lab for urban flora & fauna took up a plot next to Artis Zoo. Atmospherical, organizational or functional, these designs turn the plots into free public places with a strong identity.

Commissioned by Experimenta Amsterdam 2008 and Premsela (Dutch Platform for Design and Fashion).  I.c.w.: Gerda Zijstra, Alexander Grünsteidl, Hans van der Markt, Henriette Waal, Maartje Dros, Sannah Belzer, Pascal Leboucque, Jozua Zaagman and many others.  (2007 – 2008)